Mozilla in India...
Seth B., Manager of Mozilla's community giving program, and Chris Hofmann (chofmann), Director of Special Projects for Mozilla, went on a 2 week community building trip to India as a part of our larger objective of seeding Mozilla marketing around the world. Seth's blog has an incredible account of the trip (many great blog posts). I recommend that you check it out. A quick summary is that Seth and Chofmann both feel that the Mozilla community in India is incredibly vibrant and excited to help spread Firefox.
... and Beyond
As I mentioned earlier, Rishi, one of our interns, has been researching the state of the web and the state of Mozilla in Russia, Australia, Pakistan, Singapore, Turkey, Canada and Mexico. We will be publishing what we have learned within the next week. We look forward to your feedback on the information and possible next steps.
What's up in Brazil and Argentina? Lots!
I have heard from a few of our Brazil volunteers that they have begun organizing action teams around getting local computer makers (small businesses-- almost like mom and pop shops) to put Firefox on all the computers they build. Mozilla Argentina volunteers are testing a similar program at Internet Cafes/LAN Houses. We are all excited to hear how these efforts work and see if they can be replicated elsewhere.
Showing posts with label india. Show all posts
Showing posts with label india. Show all posts
Saturday, July 28, 2007
Wednesday, June 6, 2007
First steps to seed global Mozilla marketing communities
In last week's post, I wrote about our general plans to seed Mozilla marketing communities around the globe. This week I will go in to a few more details: marketing platform goals, marketing locale goals and the timeline/priorities for the locales.
Marketing platform goals:
SpreadFirefox.com- this central platform for Mozilla marketing community should launch this summer and will incorporate the goals below (except support and mozilla.com):
PR- put Mozilla and Firefox messaging, faq’s and press releases online for localization
Events- engage locales in Mozilla events program
Metrics and Analytics- develop dashboard of key metrics that is accessible by community
College reps- Support college outreach efforts globally
Mozilla.com/getfirefox.com- develop scalable CMS solution that allows for localized version of Mozilla.com and getfirefox.com using best practices and analytics
Firefox Support- initially provide knowledge base content for locales to use in support efforts. Eventually, provide platform (knowledge base, forum and chat) that can be localized based on needs of communities.
Marketing locale goals:
These goals should be viewed as a checklist. For some locales, many of the goals are already accomplished (localized version of Firefox); while in some locales, goals may not work with our high level goal to move quickly. That said, this should give you a good idea of what we think is important in building marketing communities.
Priority 1
Localized version of Firefox
PR- establish local PR agency/contact
Establish baseline metrics and methods for measurement
Identify and develop where needed local marketing leaders and marketing community
Priority 2
Live version spreadfirefox.com or equivalent for locale
Develop relationships with traditional partners (colleges, open source groups, etc.)
Community driven marketing campaign (“New York Times/Crop Circle” style)
Outreach to top websites in locale to ensure compatibility with Firefox
Priority 3
Localize best practice version of Mozilla.com and getfirefox.com
Establish and train local volunteer spokespeople
Localize top add-ons
Live local support
Low-touch partnership with top search/sites
Leverage partners for marketing efforts
Rough timeline for marketing community development efforts:
We can’t do all this at once! Below you can see a rough timeline of when we will begin to focus on the priority one goals for each locale. Priority two and three goals will follow over time (with obvious deference to locales with potential for highest impact). It is important to note that while we will be focusing our efforts on certain countries, once the marketing platforms are live (many are live now), all locales should have access to Mozilla marketing support.
In my next post, I will describe our plan to make a more focused effort to spread Firefox. To get a quick idea at where we will focus, check out the timeline above and the list of internet users by country .
Marketing platform goals:
SpreadFirefox.com- this central platform for Mozilla marketing community should launch this summer and will incorporate the goals below (except support and mozilla.com):
PR- put Mozilla and Firefox messaging, faq’s and press releases online for localization
Events- engage locales in Mozilla events program
Metrics and Analytics- develop dashboard of key metrics that is accessible by community
College reps- Support college outreach efforts globally
Mozilla.com/getfirefox.com- develop scalable CMS solution that allows for localized version of Mozilla.com and getfirefox.com using best practices and analytics
Firefox Support- initially provide knowledge base content for locales to use in support efforts. Eventually, provide platform (knowledge base, forum and chat) that can be localized based on needs of communities.
Marketing locale goals:
These goals should be viewed as a checklist. For some locales, many of the goals are already accomplished (localized version of Firefox); while in some locales, goals may not work with our high level goal to move quickly. That said, this should give you a good idea of what we think is important in building marketing communities.
Priority 1
Localized version of Firefox
PR- establish local PR agency/contact
Establish baseline metrics and methods for measurement
Identify and develop where needed local marketing leaders and marketing community
Priority 2
Live version spreadfirefox.com or equivalent for locale
Develop relationships with traditional partners (colleges, open source groups, etc.)
Community driven marketing campaign (“New York Times/Crop Circle” style)
Outreach to top websites in locale to ensure compatibility with Firefox
Priority 3
Localize best practice version of Mozilla.com and getfirefox.com
Establish and train local volunteer spokespeople
Localize top add-ons
Live local support
Low-touch partnership with top search/sites
Leverage partners for marketing efforts
Rough timeline for marketing community development efforts:
We can’t do all this at once! Below you can see a rough timeline of when we will begin to focus on the priority one goals for each locale. Priority two and three goals will follow over time (with obvious deference to locales with potential for highest impact). It is important to note that while we will be focusing our efforts on certain countries, once the marketing platforms are live (many are live now), all locales should have access to Mozilla marketing support.
In my next post, I will describe our plan to make a more focused effort to spread Firefox. To get a quick idea at where we will focus, check out the timeline above and the list of internet users by country .
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